Brand Guidelines

The Manning & Napier brand is not simply our name or logo. It is how we express the firm’s business strategy to all of our audiences. The brand reflects the experiences that people have with Manning & Napier, our products and services, as well as our employees.

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Logos

The Manning & Napier logo is composed of two key elements: the Manning & Napier custom-drawn logotype, and the three leaf symbol positioned over the letter “i”.

This logo was designed to provide optimum legibility in a large range of sizes. Do not attempt to recreate this artwork. These elements must always remain in the exact same size and proportion to appear correctly in reproducible artwork.

A clear area around the Manning & Napier logo ensures it will have maximum visibility and impact on every communication. As illustrated below the height of the logotype has been chosen as the standard unit of measurement for calculating the clear area around the entire logo.

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Fonts

Typography plays an important role in communicating the overall tone and quality of our brand.

Careful use of typography reinforces our personality and ensures clarity and harmony in all Manning & Napier communications. The Public Sans type family is our approved font.

Aa

Public Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

Aa

Public Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*

Primary Brand Colors

Primary brand colors act to support our logo. Supporting and accent colors may be used with the primary palette but should not overwhelm it. Tints of the primary colors may be used.

C-90
M-38
Y-100
K-38

#78be43

C-76
M-5
Y-40
K-0

#04b0a9

C-84
M-53
Y-0
K-0

#2A72B9

C-57
M-73
Y-0
K-0

#805EA8

C-6
M-4
Y-4
K-0

#efefef

C-85
M-27
Y-100
K-14

#217d3e

C-87
M-35
Y-46
K-8

#007C82

C-100
M-80
Y-8
K-0

#104E98

C-75
M-90
Y-1
K-0

#633F97

C-56
M-47
Y-47
K-13

#737373

C-90
M-38
Y-100
K-38

#06572d

C-93
M-50
Y-49
K-25

#005B65

C-100
M-87
Y-36
K-28

#1A325C

C-87
M-100
Y-16
K-5

#4C2C7B

C-60
M-40
Y-40
K-100

#000000

Secondary Brand Colors

C-0
M-61
Y-100
K-0

#F58120

C-0
M-100
Y-100
K-0

#ED1E25

C-11
M-100
Y-28
K-0

#D81670

C-1
M-17
Y-99
K-0

#FDCF0B

C-0
M-0
Y-0
K-0

#ffffff

C-3
M-70
Y-100
K-0

#EC6E23

C-17
M-99
Y-100
K-7

#C12526

C-30
M-100
Y-27
K-3

#B21F70

C-18
M-30
Y-100
K-0

#D7AE29

C-14
M-10
Y-11
K-0

#d9d9d9

C-15
M-78
Y-100
K-4

#CA5928

C-26
M-100
Y-100
K-28

#911A1D

C-44
M-100
Y-42
K-28

#7A174E

C-33
M-44
Y-100
K-9

#A6832E

Lifestyle Imagery

Our purpose is to provide financial services and solutions that help our clients have brighter financial futures. We demonstrate this by using imagery that focuses on people and groups in natural home or business settings.

This type of imagery captures the important role Manning & Napier plays in our clients daily lives. We aim to reflect a diverse group of people in candid moments who look natural and authentic and not posed.

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