Guidebook

Fundraising 101

What's inside

  • Key principles of fundraising

  • The fundraising cycle

  • Maximizing your fundraising

  • Donor stewardship

  • Types of gifts

  • Segmenting donors

For fundraising & development teams

This guidebook is designed to give fundraisers a better understanding of how to strengthen their strategies to attract, cultivate, and retain donors over time.

Gaining a strategic understanding of the overall fundraising process can help an organization map goals and activities to develop donor engagement, build lasting relationships, and gain financial support toward the cause it serves. 

 

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A partner for your mission

Non-profit leaders and boards of directors have partnered with Manning & Napier for holistic and active investment management for decades.

No cause is too big or small for our team of fiduciaries, planners, and investment professionals. We work side by side with your organization to understand your mission, values, and goals – ensuring your operations remain strong and impactful for the communities we live in.

Additional Resources

NP-Guide-Endowment
Toolkit

Growing Your Endowment

Featuring multiple donor outreach templates, an endowed giving prospect scorecard, infographics, and more, this toolkit is filled with actionable resources to help enhance your fundraising and effectively grow your endowment.

NP-Guide-RFP
Evaluation Tools

RFP Template and Scorecard

The process of evaluating your investment advisor may feel overwhelming, but these tools are designed to make it easier. Get a customizable Request for Proposal template along with a scorecard for evaluating investment advisors.

NP-Guide-Board
Guidebook

Board & Staff Education

Your key personnel help make your organization’s mission a reality. Download our guide and get the information your board and staff need to ensure your organization is operating at its fullest potential.

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